Restaurant Marketing During the Pandemic
Restaurant Marketing During the Pandemic
Restaurant Marketing During the Pandemic

Restaurant Marketing During the Pandemic

You’re the owner of a bar/restaurant trying to keep up your sales amidst a global pandemic. If you want to tell your customers what’s going on with your business or you want to know what your customers need during this complicated time, here are some restaurant promotion ideas for how you can improve your restaurant marketing and communications during the pandemic.

Restaurant Marketing During the Pandemic
Restaurant Marketing During the Pandemic

 

What Do Customers Want from Businesses During the Pandemic?

Short and Sweet Communications conducted market research (gathered information about consumers’ needs and preferences) through a two polls — one of more than 200 Pennsylvania residents, and the other of more than 500 Pennsylvania residents — asking them what their preferences were for eating at restaurants. Here are the results:

  • 39% of those surveyed said they want to have a normal dining experience: sitting indoors, without a mask, and less than 6 feet apart. 
  • 12% said they would prefer to eat outdoors without masks and less than six feet apart from others. 
  • 68% of participants said they were comfortable going to outdoor bars and restaurants while only 39% said they were comfortable going to indoor bars and restaurants. 

While this gives some insight, we recommend connecting with your customers and finding out firsthand what their preferences are.

First, Survey Your Consumers 

A simple way to find out what your customers want is to set up a poll on Google Forms survey to ask your customers what they want directly through your page.

Restaurant Marketing During the Pandemic
Restaurant Marketing During the Pandemic
Restaurant Marketing During the Pandemic

Get Noticed By Improving Your SEO

In times like these, your search engine optimization should be well utilized and researched. Here are a few ways to optimize your SEO results!

Restaurant Marketing During the Pandemic

Ways To Optimize Your SEO

Restaurant Marketing During the Pandemic

Creativity Is Key

During this time, customers are looking for creative ways to enjoy the restaurants and bars they frequented before the pandemic. Start thinking about restaurant promotion ideas and ways you can change your operations slightly while increasing your profits and business. Are you offering online ordering or outdoor dining? Here are some other ideas below. 

Restaurant Marketing During the Pandemic

Implement (Or Start Drafting) Your CRisis Communications Plan

Every business should have plans in place for when a crisis happens. It may seem unnecessary to plan for events that you think would never happen, but I think we all can agree we didn’t see 2020 going this way. Your future self will thank you for planning ahead. Having a crisis plan ensures that you are in control of the situation and can reduce damage to your brand. In any crisis, you have the opportunity to improve a current crisis communications plan, or start taking notes to begin your first draft. After all, we all learn when we go through a crisis, so it’s important to ensure you don’t forget what you’re learning through this experience. 

Request a Free Restaurant Marketing Consultation fFor Advice During the Pandemic

 

If you have questions about market research, SEO, Google MyBusiness, social media or anything else in the field of marketing and communications, we’re here to help. Short and Sweet Communications is offering free restaurant marketing consultations to businesses during the pandemic. Email Elizabeth to schedule a free consultation.